Opet Named 'Brand with a Heart' for the 8th Time in the Industry
In the "Lovemark Turkey Research" prepared in collaboration with Mediacat Magazine and Ipsos, OPET was chosen as the "Brand Most Loved by Customers" in the fuel distribution sector for the 8th time. OPET General Manager Özgür Kahramanzade stated, "Beyond the quality service we provide at our stations, we are a visionary brand that supports education, health, the environment, and history. Being selected as 'Lovemark - A Brand Loved by Customers' for years is the best proof of the trust our customers have in us based on all the work we have carried out so far."
With its services and social responsibility projects that make a significant difference in the fuel distribution sector, OPET continues to solidify its place in the hearts of consumers. In the "Lovemark Turkey Research" conducted by Ipsos under the leadership of Mediacat, OPET was again chosen as the "brand most loved by customers" in the fuel sector for the 8th time. OPET General Manager Özgür Kahramanzade received the award on Thursday, November 7, during a ceremony held as part of Brandweek Istanbul, alongside MediaCat Editor-in-Chief Pelin Özkan and Özge Sönmez, Head of Brand Health Tracking Research at Ipsos Turkey and Executive Board Member.
"WE TOUCH THE HEARTS OF CONSUMERS" Özgür Kahramanzade noted that OPET is the only domestic brand among the major players in the Turkish fuel distribution sector, with a wide dealer network of over 1,800 nationwide in partnership with SUNPET. "While meeting customers at all hours of the day in such a vast and extensive network, we also establish an unshakable bond. The impact of our social responsibility projects, along with the solutions we offer to meet consumer needs, is significant in earning a place in their hearts. We touch the hearts of consumers with our projects addressing social and community issues. By going beyond just being a fuel brand, we are a visionary brand that supports education, health, the environment, and history. OPET being chosen as 'Lovemark - A Brand Loved by Customers' for years is the best proof of our human-centered efforts. This is the title we take the greatest pride in," he said.
"WE ARE INVESTING IN THE FUTURE" Kahramanzade pointed out the shift from traditional business practices to digital solutions in the fuel distribution sector. "Our stations have now become places where technology is heavily utilized. With our sustainable practices, we are pioneering many firsts with our stations that efficiently use energy and water, and we are investing in the future. Our goal is to maintain being a reliable and respected brand that integrates with society. This commitment from our consumers is a significant source of motivation for the OPET family. Being chosen as 'Lovemark' by our customers for years is the best reflection of our love for the community," he evaluated.
About the Lovemark Turkey Research: The Lovemark Turkey Research, organized by Ipsos under the leadership of Mediacat, aims to identify which brand is a "Lovemark" in categories that are intensely competitive or of interest in Turkey. Within the scope of the "Lovemark Turkey Research," consumers are asked to name the first brand that comes to mind based on a representative sampling method determined for Turkey. They are then asked to evaluate this brand on a scale of 1 to 10 regarding how much they feel connected to it and how well it meets their expectations and needs. Finally, they are asked to rate the statement, "This brand is my favorite, a brand I will never give up." OPET has maintained its top position in all these responses in the fuel sector for years. The research is conducted using a computer-assisted telephone interviewing technique (CATI) with 2,000 participants aged 15-55, with an equal gender ratio representing Turkey.