Bridgestone will increase tire prices by 6-8% due to rising costs.

Bridgestone has announced plans to raise tire shipment prices for the domestic renewal market by 6-8%. Price increases for summer tires will take effect from June 1, while winter tires will see a rise starting September 1. This decision is driven by rising raw material prices and logistics costs that cannot be offset solely by efficiency gains and cost cuts.

In a scenario where the annual domestic REP tire shipment value is 300 billion yen, an average price increase of 7% would equate to over 20 billion yen. Morgan Stanley estimates that the impact of these increases on the fiscal year ending December 2025 will be around 10 billion yen, a relatively small amount compared to the 505 billion yen operating profit guidance. Bridgestone anticipates these price hikes will generate a consolidated impact of +59 billion yen in F12/25, with contributions from raw material and REP price increases.