Headline: Hyundai's Brand Value Soars to $23 Billion

Hyundai has increased its brand value by 63% over five years, reaching $23 billion, according to Interbrand. The company stated:

"Hyundai Motor Company announced its brand value has reached $23 billion, securing its position among Interbrand’s 'Best Global Brands' of 2024. Hyundai rose to 30th place among the world’s most valuable brands globally. The brand has consistently improved its strength and ranking annually, achieving a 63% increase in brand value over the past five years.

Key factors contributing to Hyundai’s brand value growth include its 'Progress for Humanity' brand vision. Hyundai has expanded its global influence, particularly with the IONIQ model series. Hyundai has maintained leadership in the 'World Car Awards' and received top marks from organizations like J.D. Power, Red Dot, and IF Design, further enhancing its impact and strength.

Hyundai has also expanded its brand influence through strategic initiatives. Following the completion of the Hyundai Motor Group Innovation Center in Singapore (HMGICS), Hyundai Motor Group Metaplant America (HMGMA), the electric vehicle facility in Ulsan, and the new factory in Saudi Arabia, the brand continues to secure its global power with significant investments in future mobility. Interbrand, a global brand consultancy, evaluates and ranks major companies annually. The rankings in these studies are based on three factors: financial performance analysis, the brand's role, and brand competitiveness. Hyundai's rise is seen as evidence of the brand’s consistent growth and solid performance."