Headline: Turkcell Triumphs with 13 Awards at the Kristal Elma Ceremony

The 36th edition of the Crystal Apple Awards took place, where Turkcell won a total of 13 awards across various categories. The "Nasıl Anlatsak Çalışır" campaign for the Turkcell GNÇ app won in four categories, while the "Yatay Koysak Bile Çalışır" campaign secured an award in one category. Additionally, Turkcell was among the brands winning the "Brand Supporting Creativity Award," determined by Crystal members and targeting 10 advertisers.

“A result of Turkcell’s ability to remain innovative and its desire for constant improvement” Mustafa Alcan, Director of Corporate Communications, Media and Brand Management at Turkcell, expressed their happiness at winning 13 awards at such a prestigious event. He stated, “Consumers today are exposed to a multitude of noisy messages. I believe that to maintain the desired share of heart and mind within the target audience, it is necessary to produce creative content fueled by accurate insights. We work with a motivation that values creativity in every part of our roadmap. Ultimately, we define these efforts as 'communication investments' in terms of their impact and budget, serving the perception we aim to build. We regard these 'communication investments' as vital as infrastructure investments. The 13 awards we won at the Crystal Apple event are a testament to this seriousness and a result of Turkcell’s ability to remain innovative and its desire for constant improvement. I thank all my colleagues, our agency, and valued managers who contributed to this success journey.”

Turkcell received 3 Crystal, 5 Silver, and 4 Bronze awards At the Crystal Apple, organized annually by the Advertisers Association to honor successful works in the advertising industry across many categories, Turkcell won the following awards and their respective winning campaigns this year:

GNÇ / How to Explain Campaign E-INTEGRATED CAMPAIGNS / INDUSTRY CATEGORIES / Telecommunications Brands and Services – CRYSTAL
F-FILM (TV & CINEMA AND ONLINE FILM) / FILM - TV & CINEMA / Telecommunications Brands and Services – CRYSTAL
M-MEDIA / INDUSTRY CATEGORIES / Services – CRYSTAL
M-MEDIA / SPECIAL CATEGORIES / Integrated Use of Media – BRONZE

GNÇ / Works Even Horizontally FO-FILM (TV & CINEMA, ONLINE FILM) - SPECIAL CATEGORIES / FILM (TV & CINEMA, ONLINE FILM) - SPECIAL CATEGORIES (Vertical, TikTok, Reels, IG Video) - SILVER

Lifebox / Two Brands in One Campaign! (Pool) A-OUTDOOR / INDUSTRY CATEGORIES / Other – SILVER
AO-OUTDOOR - SPECIAL CATEGORIES / SPECIAL CATEGORIES / Outdoor Campaign – SILVER

Lifebox / Two Brands in One Campaign! (Toy) B-PRESS / INDUSTRY CATEGORIES / Other – BRONZE

Lifebox / Two Brands in One Campaign! M-MEDIA / SPECIAL CATEGORIES / Out Of Home (Outdoor & Indoor) Usage - BRONZE

Turkcell Smart Billing - Child Without Boundaries R-RADIO AND SOUND / INDUSTRY CATEGORIES / Services – SILVER

Turkcell Superonline / Turn Your Home Into a Flying Saucer! F-FILM (TV & CINEMA AND ONLINE FILM) / FILM - TV & CINEMA / Telecommunications Brands and Services - BRONZE

Fizy / Loneliness (Bus) B-PRESS / INDUSTRY CATEGORIES / BS07 - Other – SILVER