"Target Slashes Prices on Thousands of Products for the Holiday Season"

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"Target Slashes Prices on Thousands of Products for the Holiday Season"

As it prepares for the upcoming holiday season, Target has announced significant price reductions on over 2,000 products. The range of discounted items includes snacks, toys, cold medicines, and more. These discounts will cover both national brands and Target's own private labels, encompassing categories such as food and beverages, daily essentials, and seasonal gifts. This strategic decision was made in light of cautious consumer spending and the particularly short holiday shopping period this year. Target's move mirrors efforts by its competitor Walmart, which aims to maintain low prices on essential items. This reflects a broader trend where consumers are seeking more affordable shopping options amid ongoing inflation. Earlier this year, Target had already reduced prices on at least 5,000 frequently purchased items. The retailer confirmed on Tuesday that it is progressing towards its goal of lowering prices on over 10,000 items by the end of the holiday season. Target's pricing strategy appears to be effective, as indicated by its financial performance. In August, the company reported a quarterly comparable sales increase for the first time in over a year, attributing the growth to pricing adjustments. Additionally, the company raised its profit forecast for the entire year. The Minneapolis-based retailer has hired approximately 100,000 seasonal workers to meet the anticipated increase in holiday shoppers. This move indicates that Target is preparing for a busy shopping season and is taking steps to meet customer demand with competitive pricing.